A cultural patronage initiative celebrating textile heritage, material culture and interdisciplinary creative practices .
For over a century, the Bairds of WFB stayed true to their craft, valuing authenticity and heritage above all. In January 2025, their vision found a new voice with Burgoyne Original Masters — a platform that brings together creators across art, craft, music, design and culture. An ongoing exploration of authenticity and excellence, BOM is a space to engage with those who shape culture and honour heritage.
When we imagined Burgoyne Original Masters, it was never about a Marketing Story. It was about giving space to voices that embody devotion to craft. Burgoyne as a brand has always believed that true artistry takes time, care and respect for the maker — values that WFB as a company has lived by since 1912. With BOM, that spirit moves beyond linen into stories, carrying forward the same belief that what’s made with patience and honesty, endures.





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